I am a modern day warrior using my mouse to fight the
injustices of this world. No need to
laugh, I am sure you have done the same!
Ever signed an online petition to save the rhinos, the rainforests, the right
for all females to an education or just liked Greenpeace's facebook
page? Welcome to the age of digital
activism.
Digital activism occurs when activists use technology to
achieve social and political change.
Joyce (2012) states that activists are overly optimistic in thinking that
liking a facebook page or tweeting about an event will change the status
quo. However she acknowledges that all
big events start off small and that these actions can be the start of revolutions.
The life changing effects of one such starting point is
clearly illustrated in the Egyptian Revolution as discussed by Professor Rasha
Abdulla:
Saleh (2012) points out that the Egyptian government had sole
control over media, before social media and the internet. Digital activists began to showcase
violations of human rights by gathering evidence of incidents of torture
and posting it online. Saleh (2012) further emphasizes that it was
facebook that lifted this campaign to new heights. It enabled activists to reach non-political
Egyptians. Thanks to social media
Tunisia's Ben Ali and Egypt's Mubarak were defeated. However one should be careful not to
oversimplify complex issues. Although
social media played an integral part in the revolution and the removal of the
leaders, this removal does not necessarily result in a change of the political
structures.
In an interview with Walker (2003), Rheingold mentions other
examples where digital activism had a big impact, namely:
•
Mobile communications helping to sway elections
in South Korea, Kenya and the U.S.
•
Peaceful demonstrations that ended the reign of
President Joseph Estrada in the Phillipines
•
The Miss World riots in Nigeria.
These campaigns worked because of text messages being
forwarded resulting in communication amongst a very large network very quickly.
The overall feeling about the future of digital activism is
positive. Don Tapscott (2010) feels that
this new communication medium creates an opportunity for us to reinvent the
world. It holds the promise that we can
tackle problems in ways we have not thought possible. Followers of this optimistic approach believe
that digital activism will change existing political hierarchies and empower
citizens.
There are of course people who are pessimistic about this, who feel that these kinds of activities promote chaos. Some people view this as neither positive nor
negative as they believe little will change. However you feel about it, I do believe it is
here to stay because it is a fast, free way to get a vast number of people
involved in the conversation.
References
Joyce, M 2010, Digital activism decoded: the new mechanics of change, n.p :
International debate education assiociation, eBook collection, EBSCOhost,
viewed 3 December 2012
Saleh, N 2012, Egypts's digital activism and the
dictator's dilemma: an evaluation, Telecommunications Policay, vol 36 (6)
pp 476 – 483 (Peer reviewed journal), viewed 3 December 2012
Tapscott, D 2010, Social media: online activism, 21 January, online video, viewed 3 December 2012, <http://www.youtube.com/watch?v=AN-kIJI_5wg>
Walker, J 2003, 'Is that a computer in your pants?', Reason,
34, 11, p.36, MasterFILE Premier, EBSCOhost, viewed 3 December 2012