No evidence of journalistic principles

The Australian federal election has been called for the 7th of September 2013.  I think it is fair to say that most people have expected the newspapers to dig up dirt on the candidates to use as sensationalized headlines.

However, The Daily Telegraph sunk to a new low with this front page:

Of course no article can be 100% subjective, but at least most journalists aim to represent multiple sides to an argument.  That is journalists not working for News Corp.  Paul Sheehan wrote an insightful article explaining the reasoning behind this front page.  As we all know News Corp is owned by Rupert Murdoch - a man fighting to keep his news empire turning over a handsome profit.  And this is precisely here where the problem lies ...

Newspaper circulation has been in decline worldwide for quite some time.  In addition to that, Murdoch also faces a threat to his Foxtel cable TV monopoly in Australia.  This threat is in the form of Labor's National Broadband Network.

In Mr Murdoch's own words this is about business.  My opinion is that you are going about it in the wrong way Mr Murdoch - you are mixing mediums that should operate independently and in doing so you might bring about your downfall.

You have proven that you are quite willing to use unethical and even unlawful tactics to gain a scoop.  Does it then come as a shock that people are angered by your (once again) misuse of power in a blatant attempt to influence the Australian public?  What angers people even more is that you are doing it purely for your own self interest.  The rich dictating to the masses in order to enrich themselves further.

People are no longer solely depended on newspapers to be informed, there are countless (free) sources online that provide a multitude of views and insights into all kinds of issues.  Also, even without the NBN people are streaming their entertainment through the internet.  To me this looks like the desperate actions of a desperate man - a man who has not figured out how to change with the times and therefore finds his empire dwindling.