Are we too sensitive?

 Huffington Post reports on an advertisement for Red Bull that is attracting complaints in the U.K. and yet remains on air.  Personally I love the ad, it incorporates a bit of risky humour, but nothing offensive in my view.  I think enough time has lapsed not to make humour of this kind offensive. 

No fun is being made of the people who lost their lives.  It is more a case of 20/20 hindsight.  The majority of viewers ought to identify with it - who hasn't looked back on decisions they made and thought: If only I knew then what I know now.

What do you think?  Do you find it offensive or distasteful?