Why are we so obsessed with numbers?

Social media revolves around interaction and this interaction is displayed rather deceptively through  numbers.  There are plenty of Facebook pages with an astounding number of likes, yet with very little interaction.

Is there any advantage in obtaining 'likes'?

Absolutely!  Likes will get your brand to the top of search engines and thus increase your online visibility. The amount of likes also increases your online credibility.  People are more likely to follow, like or listen to you when you have an impressive number of fans already.

However, according to Brian Moran (get10000fans.com/facebook ) you should not invest too much of your time worrying about fans.  Brian states that fans don't buy from you, customers do.  He points out that people often say that Facebook is useless for businesses because they focus only on creating fans.  We get so caught up in the frenzy of trying to increase the number of likes on our pages, that we forget the number one rule in business.

The number one rule in business is to attract paying customers.

Facebook is merely the first step in a process.  A very important step, but not the end goal.  People have already shown some kind of trust in your business by liking it.  For you to turn these fans into customers, you need to engage with them outside of Facebook.  Do yourself a favour and allow Scott from get10000fans to adjust your focus :-